Switzerland The Child Guardian Prize for child protection

30 Mar 2009 |

Lausanne, Switzerland: Children play the main role in many publicity campaigns. Let’s have a closer look at this: how are these children shown? What message is being put over? It matters to Terre des hommes – child relief, as it does to Swiss Advertising (SA), that children get protection when they are an integral part of a commercial communication, and that their appearance should be neither discriminatory nor unseemly, nor even excessively significant.

Find further details about the selection criteria, the patronage committee, the sponsors, and the winner. Would you like more information? Please contact the organizers by e-mail: childguardian@tdh.ch

Tdh website here